ASICS’ new NEOCURVE™ sneaker repurposes old waste
When ASICS launched its new NEOCURVE™ project, there was one question on the brand’s mind: can we create something new from what we’d otherwise throw away? In other words, the brand built its mission around a circular economy, where unused and unwanted materials could be transformed into something new. That something? ASICS SportStyle’s newly-unveiled NEOCURVE™ sneaker. Thankfully, ithellip;
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Dazed Digital, Khareem Sudlow
