ESPN faces another fine for using Emergency Alert System tone in ads

ESPN won't stop using the emergency alert sound in promotional spots, and now faces its third fine for doing so. $146,000 is on the line, and past outcomes suggest it will end up paid.

The offending ads contained the unauthorized EAS tune and were aired six times from October 20 to 24, 2023.

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Rob Beschizza, Khareem Sudlow