Very demure, very mindful: who owns an internet buzzword?

Over the past two weeks, Julian Kevon Glover, assistant professor of gender sexuality and women’s studies and dance and choreography at Virginia Commonwealth University, has been baffled by the amount of people around her adopting the word “demure”. “I wondered, where on god’s green earth did you get such a word?” she says.
As someone who doesn’t have TikTok, Glover hadn’t seen creator Joolshellip;read more raquo;
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Laura Pitcher, Khareem Sudlow