The radical designer whose pee-stained jeans pre-date those viral ones - DMT NEWS

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The radical designer whose pee-stained jeans pre-date those viral ones

Di Petsa AW24 Morgane Maurice

Chances are, if you spent any time doomscrolling through Instagram or TikTok this weekend, you might have spotted a pair of piss-stained jeans going viral. The denim is the work of rising label JordanLuca, which is fast becoming known for its subversive approach to design: dropping collections that touch on BDSM and fetish aesthetics and bringing some much-needed grit to thehellip;

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Dazed Digital, Khareem Sudlow