NBA Considering Launch Of Standalone Europe League
The NBA is considering creating a standalone NBA Europe league.
The league has been approached by stakeholders on several ways to expand the European business outside of a EuroLeague partnership.
Any new property would be launched in cooperation with FIBA.
The NBA currently generates a few hundred million dollars a year in Europe, a blip in its overall $13 billion business. The NBA thinks that the basketball ecosystem in Europe and Middle East could be worth as much as $3 billion in annual revenue.
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, Khareem Sudlow
