‘Go viral or die’: how the algorithm took over culture

If the medium is the message, then today’s medium is the algorithm. Today’s internet is defined by an all-pervasive sense of sameness, algorithmically optimised for mass appeal through social media feeds that push the lowest common denominator on a search engine-optimised plate, while anything that goes against it is sent spiralling to the pits of the eternal scroll. I’ve previously referred to this phenomenon as <ahellip;

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Günseli Yalcinkaya, Khareem Sudlow