Why ‘no spend’ challenges are taking over TikTok

“No transport, no clothing or beauty, no going out, no socialising, no alcohol, no booking trips, no takeaways.” These are the rules 28-year-old Matilda Relefors lived by in November 2023 as part of the viral ‘no spend month’ challenge.

Relefors is just one of many creators on TikTok who has taken part in the trending challenge. The rules are relatively simple: as the name suggests, you’re not allowed to spend money on non-essentials. “I’m only allowed to spendhellip;

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Serena Smith, Khareem Sudlow