Prey mode: why girls are pretending to be cute animals online

At first, the twinship of pretty girls with baby deer may seem like yet another traditional gender norm glinting through a memetic surface. The tottering fragility of a fawn – so Coppola-coded, up there with Virgin Suicides, satin bows, Miu Miu ballet slippers, dog-eared copies of The Bell Jar, and the sickly-sweet scent of just-turned buttercream – becomes a stand-in for the delicacy and innocence of girlhood.

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Alex Quicho, Khareem Sudlow