Cavs Refresh Brand Identity, Update Logo Collection - DMT NEWS

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Cavs Refresh Brand Identity, Update Logo Collection

The Cleveland Cavaliers unveiled a refreshed brand identity, including an updated collection of logos.

The theme for the release was "Gold is back." The updated colorways now feature gold, wine, and black.

The new design shifts away from the recent navy and mustard yellow colorways.

"It wasn't necessarily something that was going to shock the fans, it was going to feel new, feel fresh, but also familiar," said Cavs creative director Daniel Arsham. "I also feel like the team is in a different place than we were certainly from our championship season (2016), and I kind of want to give our new young team their own mark that they can own as we move forward in this new era."

The Cavs will get new jerseys for the upcoming season as part of the rebrand.

The proposed jersey designs will also include Statement, Icon and Association Edition uniforms.



via https://www.DMT.NEWS

, Khareem Sudlow