Rise and grind: how ‘sigma males’ are upturning the internet

Wake up, 2:00am. Take a cold shower. Eat breakfast: 12 eggs and a side of raw milk. Workout, no warmup. Check crypto wallet for Bitcoin stocks. Listen to an audiobook rendition of Nietzsche’s Thus Spoke Zarathustra. “I am the ubermensch,” you utter, between gulps of fermented fish guts. 

No, this isn’t the diary of an on-screen sociopath. In fact, it’s the imagined schedule of a sigma male, the latest socio-sexual identity to take over the internet. The nebulous term is meanthellip;

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Günseli Yalcinkaya, Khareem Sudlow