Lazy Oaf at 20: two decades of community and collaboration

Beginning in a north London garage in 2001, Lazy Oaf is a brand and institution that has navigated many a trial and triumph. “We have some battle scars and many stories to tell!” Lazy Oaf founder and CEO Gemma Shiel tells Dazed. From killer collabs and debaucherous parties, a devastating warehouse fire, floods, and a global pandemic, Shiel has steered the fiercely independent streetwear brand to find its unique and enduring point of view in fashion. There’s a Lazy Oaf-brand of coy, wickedhellip;

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Dazed Digital, Khareem Sudlow