How tech and glacial field trips are igniting a new era at Nike ACG
Nike ACG is a label steeped in history. If you like technical clothes and use Instagram, you'll probably have come across an account (or three) dedicated to worshipping at the altar, and archive, of ACG.
But the people that steer this function-first ship, from its designers to heads of innovation, don’t rest on said history. There’s always been a commitment to driving ACG forward. Now, Nike is doing so by equipping this grail-worthy outdoor gear with FIT ADV.
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Dazed Digital, Khareem Sudlow
