Viewership From Opening Week Up 95% From 2019, Highest Since 2011 - DMT NEWS

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Viewership From Opening Week Up 95% From 2019, Highest Since 2011

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Viewership on ABC, TNT, and ESPN during the opening week of the season increased 95% from 2019, totaling 81.5 million hours.

The number also represents the highest viewership for opening week since 2011.

The Christmas Day games on ESPN also were up 10% on average as compared to last year.

On social media platforms, the NBA saw a 36% increase in video views and a 279% increase in minutes watched as compared to last season.



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