Unilever is changing the name of its ‘Fair Lovely’ skin care brand - DMT NEWS

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Unilever is changing the name of its ‘Fair Lovely’ skin care brand

#DmtDaily Fair and Lovely

Unilever has announced it will be rebranding its skin-lightening skincare range ‘Fair amp; Lovely,’ which has been widely criticised for promoting stereotypes that fair skin is more desirable.

As brands worldwide begin to reckon with racially-insensitive products, the Indian arm of the global consumer giant said it would drop the word ‘Fair’ from the name of the brand.

“We recognise that the use of the words ‘fair’, ‘white’, and ‘light’ suggest a singular ideal of beauty thathellip;

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Alex Peters, Khareem Sudlow