Sephora to dedicate 15 per cent of shelf space to Black-owned businesses

#DmtDaily

Sephora has announced that it will dedicate 15 per cent of its stores’ shelf space to the products of Black-owned businesses.

The beauty store is the first major retailer in the US to commit to the “15 Per cent Pledge”, which challenges retailers to reflect the racial make-up of the population – which is 15 percent Black – in the products they stock. The project was founded by Aurora James, a creativehellip;

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Alex Peters, Khareem Sudlow