'The Last Dance' Episodes V, VI Average 5.5M Viewers
"The Last Dance" continues to reach massive audiences, averaging 5.8 million viewers across premieres of its first six episodes, which is 62% more viewers than the next-closest documentary debut on ESPN ("You Don't Know Bo" in 2012). On Sunday, May 3rd, Episodes 5 and 6 averaged 5.5 million viewers across ESPN & ESPN2 from 9-11 p.m. ET, with episode 5 (9-10 p.m.) averaging 5.8 million viewers and episode 6 (10-11 p.m.) averaging 5.2 million viewers, based on initial Nielsen reporting.
As part of its overall audience, the documentary continues to be consumed by the 18-49 demo in a significant manner. Among adults 18-49, episodes 5 and 6 averaged 2.9 million viewers, with episode 5 averaging 3.1 million viewers and episode 6 averaging 2.8 million viewers.
The top five metered markets for episodes 5 and 6 included: Chicago (11.4 rating), Greensboro (5.7), Raleigh-Durham (5.5 rating), Charlotte (4.7 rating) and San Diego (4.5 rating). As a result of content featuring the New York Knicks, Madison Square Garden and Kobe Bryant, the New York (+11%) and LA (+12%) markets were both up double digits compared to episodes 1 through 4.
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