Gucci is stepping away from “worn-out” fashion shows

#DmtDaily

In a lengthy series of Instagram posts this weekend, Gucci creative director Alessandro Michele announced the house’s plans to scrap seasons and show fashion collections twice yearly – or, as he put it, to “abandon the worn-out ritual of seasonalities and shows to regain a new cadence”, away from “an excessive performativity that today really has no raison d’être”.

Promising to ditch phrases like “cruise”, “pre-fall”,hellip;

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Emma Hope Allwood, Khareem Sudlow