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Diesel’s new book celebrates 40 years of denim disruption

#DmtDaily DIESEL, DREAM, DISRUPTION, DEVIATION, DENIM 18

Since founding Diesel in Italy during the late 70s, Renzo Rosso has changed the way the world views denim. From the label’s thought-provoking campaigns to initiatives such as the Diesel Red Tag project, Rosso’s unique approach to the material that sits at the core of his brand has reached people far and wide. Now, 41 years later, Diesel is celebrating his successes and releasing a brand new retrospective book titled:  ‘DIESEL,hellip;

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