Is it ethical to continue buying beauty dupes in 2019?
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Louise Whitbread, Khareem Sudlow

Beauty dupes have long existed in the cosmetic industry. For every well-known and loved product, there’s a cheaper alternative offered for budget-conscious shoppers. While dupe is often used with connotations of deception, in the beauty sphere, it’s celebrated as a cost-saving option for customers. Platforms such as Dupethat, which reviews and swatches affordable dupes to its 1.2m followers, and <ahellip;
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Louise Whitbread, Khareem Sudlow