'Spotify Untold' Tell-All Book to Be Adapted Into TV Drama
TV firm Yellow Bird UK has optioned the screen rights for the book, which examines how Spotify "shook the music industry to its core."
Spotify Untold, the Swedish-language tell-all book about the company's rise from start-up to streaming giant, appears to be headed to the TV screen.
UK television firm Yellow Bird has optioned the screen rights for the book, a.k.a. Spotify Inifrån, which was written by journalists Sven Carlsson and Jonas Leijonhufvud using extensive interviews with former Spotify executives and investors, competitors and other industry players.
According to a press release from Yellow Bird parent company Banijay Group, its limited scripted drama series based on the book "will examine how a secretive start-up wooed record companies, shook the music industry to its core, and conquered Wall Street. A tale of tech entrepreneurship, this is a journey beset with egos, obstacles, and betrayal."
Central to the book, which was published in March, is Spotify's journey to launching in the U.S. market.
Added Yellow Bird executive producer Berna Levin: "Spotify Untold is the ultimate tale of achieving the impossible and unimaginable. A modern-day David vs. Goliath set in the dynamic arena of the music industry, this is the true story of youth challenging the establishment. With reality trumping fiction at every turn, we will explore one of the greatest and most surprising technological advancements of our time."
Yellow Bird landed the deal through Bonnier Rights, and Carlsson and Leijonhufvud will consult on the project. Of course, it's not guaranteed that the show will come to fruition: Once Yellow Bird develops the series, it will still have to sell it to broadcasters.
Meanwhile, the book is currently only available in Swedish, while Bonnier has also sold the rights for Czech, Japanese and Korean versions, according to its website. Carlsson and Leijonhufvud recently told Variety that they're hoping to release an English version.
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Tatiana Cirisano, Khareem Sudlow
