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These Posters for a Vampire TV Show Erupt In Flames When The Sun Rises

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Even vampire posters aren’t safe in the daylight.

Anyone familiar with vampire folklore knows that the night-dwelling immortals are vulnerable to sunshine. To promote its new vampire-themed series “The Passage,” Fox found a dead-on way to turn paper images of the bloodsuckers into ash.

Working with agency BETC/Havas, the network created posters that go up in flames when exposed to sunlight–just like the vampires in the photos.

The posters, distributed on the Brazilian streets of São Paulo, were created with a coat of flammable paint made with potassium permanganate and sulfuric acid. Each night, the faces of vampires from the show stare blankly and menacingly at anyone who passes by. However, at sunrise, they spontaneously combust with a streak of fire.

“The Vampire Poster combined storytelling with the innovative use of technology in outdoor media,” Andrea Siqueira, executive creative director at BETC/Havas, says in a statement about the campaign. “The piece wasn’t simply positioned outdoors, it actually used the outdoor environment to spread its message.”

Of course, unlike mythical vampires, real fire can actually be dangerous. To protect the surrounding area, Havas enclosed each poster in glass. On each poster in Portuguese is the text: “Ele não vai sobreviver ao amanhecer.” (“He will not survive the dawn.”)

 







via DMT.NEWS, Marty Swant, Khareem Sudlow